Former CEO and veteran commercial operator with 35+ years of leadership across telecommunications, ISP operations, enterprise technology, and regional Apple distribution. Today, I advise businesses on turnaround and profit growth strategies, digital transformation, and practical AI workflow automation, alongside running hands-on mentoring initiatives for early-stage talent. Backing this practice is an MSc in Digital Marketing Management (Staffordshire University) specializing in AI search visibility, digital entity positioning, and capturing AI share of voice as discovery shifts from traditional search engines to AI assistants. As a mentor, I focus on four high-impact areas:Profit Growth Strategy & Margin Optimization: Conducting diagnostics on pricing, margin leakage, cost structures, and cash flow to help early-stage ventures turn top-line sales into actual, sustainable profit. AI Search Visibility & AI Share of Voice: Structuring digital footprints, brand entities, and content so emerging startups are surfaced, cited, and recommended across AI engines and conversational search platforms. Pre-Venture Validation & Commercial Reality Checks: Helping first-time and young founders rigorously pressure-test unit economics, operational assumptions, and market readiness before committing personal or family capital.AI-Driven Talent Enablement: Equipping graduates, young professionals, and career returners with practical AI task-automation playbooks, micro-learning roadmaps, and commercial positioning to create sustainable income streams. Core Focus: Profit Growth & Unit Economics, AI Platform Visibility (GEO/AEO), Pre-Venture Feasibility, AI Workflow Automation, Talent Enablement. Mentoring Fees & Engagement Terms:Introductory Session (15 Mins): Free of charge (virtual/phone/Zoom) to assess mutual fit and define initial priorities. Subsequent Sessions: Chargeable via an agreed written fee or project scope formalized prior to commencement
Areas of Expertise
Strategy & Leadership
- Business strategy
- Business model design
- Go-to-market strategy
- Competitive analysis
- Pivoting & product direction
- Scaling & growth strategy
- Internationalisation & expansion abroad
- Leadership & management
- Founder coaching & mindset
- Decision making & prioritisation
- Board management & governance
- Corporate partnerships
Fundraising & Investment
- Pitch deck & storytelling
- Term sheets & deal negotiation
Finance & Accounting
- Budgeting & cash flow management
- Unit economics
- Pricing strategy
- Financial reporting & audit
- CFO advisory
Product
- Product strategy & roadmap
- Product-market fit
- Product analytics
- Pricing & packaging
Technology & Engineering
- Data science & analytics
- AI & machine learning
- Generative AI & LLM applications
- CTO advisory
- No-code & low-code tools
- IT infrastructure & systems
Marketing
- Marketing strategy
- Brand strategy & positioning
- Digital marketing
- Social media marketing
- Content marketing
- SEO & SEM
- Email & CRM marketing
- Marketing automation & Martech
- Public relations & media
- Market research
- Tourism & destination marketing
Sales & Customer
- Sales strategy
- B2B sales
- B2C sales
- Enterprise sales
- Selling to resorts & hospitality
- Channel & distribution partnerships
- Business development
- Negotiation
- CRM setup & sales operations
- Customer success & retention
Operations
- Operations management
- Process design & SOPs
- Supply chain & procurement
- Import & export
- Inventory management
- Risk management
People & Culture
- Organisational design
- Performance management
- Learning & development
Personal Development
- Public speaking & pitching
- Communication skills
- Time management & productivity
- Resilience & founder wellbeing
- Networking
- Personal branding
- Work-life balance
Ecosystem & Access
- Introductions to corporates & resorts
- Academic & research partnerships
