Yaamin M

Introduction

Senior Global Partnership Manager at LottieFiles & Co-founder of Sparkhub, and in practice a product marketer: positioning, execution, education, content and community marketing for a design and developer tooling company. The clearest version of what I do is our certification program, now at 20,000+ students. Self-serve courses get people enrolled. They do not always get people shipping. So we built live versions of the certification, taught in real time to real cohorts, and used them to find where learners actually stalled inside the product. Education stopped being content marketing and started being an adoption channel. Most of my other work sits mid-funnel. I own the customer case studies, run weekly web traffic and channel reporting, and built the motion maturity programs that works to assist self-serve users into team and B2B adoption. On the growth side: our ambassador and community program, co-marketing with design platforms and developer communities, creator and content partnerships, and in-person events (over 300+ run to-date). I also run the workshop track on motion systems and Ai-assisted animation workflows. The unusual part is the craft. My background is digital marketing, UI/UX and motion design, so I can also write the copy, cut a video, and build the animation in the demo. I can brief a designer, brief a developer, or ship the asset myself when that is faster. Most useful to teams working on developer and design tool marketing: positioning, education-led adoption, and partnerships that convert.